Is It Time To Go Back To Print?

Several years ago I stopped buying print magazines, instead relying on websites for my news, opinion and science. And for a while this worked well for me, I even got a kindle to read books.

Some people say that reading on a screen is just not the same as reading off of a page, and obviously they are right, it’s not the same. But in some ways it was easier, as your ability to find content is vastly increased, and it’s possible to travel with a complete library on any screen you choose.

But there are a couple of downsides to digital reading. The most obvious technical difference is in the quality of the represented text, it’s clearly different, and some don’t find it as easy to read (even through others love the fact you can resize text to suit your eyesight and mood).

But to me there really is only one reason why e-reading is not as good as paper reading, and that single reason is the increasingly annoying and intrusive ad’s.

A few years ago ad’s just sat at the top and bottom of a page, statically looking just the same as the ad’s in a printed newspaper. Then they started to pop-up and required extra work to navigate around.

But then they started to interact with the reader, to try and be “more relevant”, but actually are just like that really annoying kid you went to school with, who would never shut the fuck up.

That kid that would incessantly talk; and talk about absolutely anything, however irrelevent. That kid that as he became a teenager was clearly deranged, and would walk around the streets talking to anyone and anything that just happened to be in his or her line of sight. The one that used to have a regularly blackend eye from speaking crap to the wrong person he just happened to pass.

That person that probably even now is part of some anti-everything conspiracy group trying to tell the world that the moon landings were fake, and his mother was kidnapped by aliens.

Actually I think that kid is now employed by Google. They have co-opted his lifelong skill of being irritating as the new ad presentation technique.

Who ever thought that ad’s that move around across your screen was a good thing?

Why do I need to see a thirty second ad before watching a video segment on a news article, when the ad has absolutely nothing to do with the article I’m trying to read.

And what total utter bastard thought we needed to hear a video auto play as we mistakenly mouse’d over some bold text in a scientific paper? (Yes I means YOU New Scientist magazine online).

I know that online advertising is a multi multi billion dollar business, but honestly does anyone actually read online ad’s or does everyone do what I do, and hunt longingly for the sneakily hidden X on the ad’s while reciting a series of swearwords that used to be just the domain of really humorous Tourette Syndrome sufferers.

My wife gets the paper delivered daily (mainly for the crossword) but I’m finding myself looking at it longingly, and remembering the halcyon days of the internet when advertising was an interactive as the woman who works at the DMV (ie. Not at all).

There is a tipping point online advertizers, one that you are fast approaching when I (and the silent majority) may have to resort to buying magazines again!

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Somewhere

Somewhere in the world (and by the world, I mean the United States of America) there is a budding politician who believes in regulated capitalism. This person believes that there needs to be constraints on the capitalist system so that it’s preferential to hire people in America to do jobs, and that people should get a good level of education from good public schools. And low cost, high quality universities paid for by a mix of public funding, private partnership and very aggressively low cost loans.

This person believes that while we need the largest military in the world we should also be able to negotiate the best prices, and with this we can actually do a lot more with a lot less, if war profiteering was again seen as immoral and maybe even illegal.

This person believes that everyone has the same rights, and that skin color, sexual orientation or sex have absolutely no bearing on anything ever.

This person believes in free speech and doesn’t care if people disagree, their views can still be heard without restriction, and that all religious, irreligious or stupid views can be held and shared, but they cannot be used to stop anyone else living their lives as their see fit under any circumstances. Words are free, while actions cannot infringe anyone else rights.

This person believes in a baseline single payer healthcare system with private uplift insurance for those that can afford it.

This person believes that everyone has the right, and the responsibility to vote, and that every citizen would be automatically registered to vote and actively encouraged to vote. And it doesn’t matter if they have served a prison sentence, once their out they could vote.

This person believes that prisons are for violent offenders only, and the rehabilitation is more important that punishment.

This person believes that there are real long term reasons why sections of the population are trapped in low economic, social and educational ways, and that these should be addressed directly.

This person believes that the vast majority of people are decent but that there are some people who are racist and homicidal. If these happen to wear a uniform is shouldn’t change how they are dealt with. But this person also expects those who police to support each other unconditionally and respects this.

This person believes that those who join the armed forces and follow every order given are heroes. But you treat heroes with the respect they deserve, and only send them into harms was as an absolute last resort. But when they are deployed to do terrible things they must get total support from those who sent them, this includes treating them as heroes when they return with the best of support both medial and economic.

This person also believes that all drugs should be legal and controlled, alcohol, Tabaco, marijuana and even heroine. It’s the control bit that counts. Making all drug cartels, mules and dealers into a legal framework would change the world.

This person believes that all guns should be registered, insured, owned & used by licensed users (like a car).

This person believes that taxes should be lower, but to do this means taking subsidies away from the largest businesses and the richest people, and spending less but not taking from the poorest in society.

This person believes that regulated capitalism is the best known system and that businesses are the best way of generating an economy (not government spending).

This person believes in the short-term economic benefits and the long term myriad of benefits of infrastructure spending.

This person believes in spending less than you make.

This person believes that unions are a good thing, but like anything must be moderated (as must capitalism).

This person believes that while unwanted pregnancies are sad, the best way to stop them is through sex education and not laws banning abortion or contraceptives.

This person believes that the best way to deal with an enemy is through talking and economics. While the worst way is with bombs. And that the bits in-between these extremes, have to be very clever.

This person believes that immigration is a really good thing economically & socially and supports and protects aspiring immigrants.

This person believes that politicians should be paid a living wage for their work, but not for life, and not more than 3x the minimum wage.

This person believes that money should be capped in all political races.

This person believes in actions to curb future global warming.

This person believes that the minimum wage should be set as the wage needed to not receive any government subsidies (easy to calculate as an hourly rate per electoral zone).

This person has a mix of conservative and liberal views, and couldn’t get the nod from either major political party, so has no chance of every being elected in the current system. So this budding politician will be a failure.

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