Bury Bad News.

Political press officers have been using the technique of “burying bad news” for decades. It’s a powerful technique, you wait until something powerful and newsworthy happens and you release your bad news at the same time in a less powerful way. Most of the time your bad news will then get a lot less coverage.

The time journalists can spend on any single story continually get shorter, as the demand to fill airwaves and column inches increase. There are a lot less journalists each year, being paid a lot less and being asked to do a lot more. The result is exactly what we see, large volumes of lower quality content.

It is much easier to interview a “man on the street” or an “expert in her field” on their opinion on an event or the views of another pundit, than it is to deeply investigate a story.

In today’s climate, every single contentious comment from a politician is jumped upon with gusto. A moronic tweet at 3am can fill hours of TV and radio and many column inches on websites.

I subscribe to the New York Times, get a copy seven days a week, and this gives my access to their online content as well. Why do I subscribe? Well to be honest for two main reasons; One, my wife loves to do the crossword every day on the subway and two, I have a dog and so need a regular supply of paper. Oh, I read the paper online every day, but it’s one of many news sources I go to try and get a perspective of the world. Sure, the New York Times does seem to be one of the better news sources, and they clearly do continue in the tradition of in-depth journalism, but with thousands of news sources available everyone feels the need to check numerous ones to get a fuller perspective.

I’ve given up on TV as a news source. Fox news and MSNBC spend all their time discussing what they think, and not reporting news. CNN is too careful to show that they are not biased and so present all sides if each inane argument without ever making a journalistic assessment. The BBC world news still seems quite good though (but I may have a built-in bias there)

The Huffington post, the drudge report et al clearly have a bias, but their bias is around trying to attract a specific demographic and punch them in the face with as much advertising as they can, they clealy see news content as a means to an end, and not an end unto itself.

There are a bunch of sites that started as aggregators of content as a method of generating ad based revenue, and have since started to try and become valid news sources. But this is hard to do and their failures are becoming legendary (e.g. buzzfeed)

What these competing ad-funded news sources have in common, is that they will pounce of anything that brings in an audience. And contentious quotes are always going to be newsworthy.

Burying bad news has never been easier.

Politicians pass a law that will increase the national debt by billions. Oh, look over there, the president elect just insulted a transgender woman and is tweeting about it.

Voting rights are taken away from people who have the same name as other people in prison. Oh, look over here, a pundit just said we should nuke japan.

It takes a lot of effort to fully investigate and report on a story, and the organizations that are doing this good work must wait days, weeks or months to get all their facts in place, write the story and get comments from all relevant parties. But a pundit can spout an opinion and have it communicated in seconds.

We must slow down the process of news, to the speed of integrity and completeness. We can’t allow critical news to die just because someone let a nip slip or tweeted something stupid.

We need to hold everyone accountable, and this needs high integrity journalists working for long periods of time on each story.

Choose your news source(s) based on their integrity and their tenacity, and not their ability to reaffirm your pre-existing position. A great news source will look at every attempt to bury bad news, see it for what it is and look for what exactly they are trying to bury. When someone shows you a bright shiny new thing for no reason, ask why.

Yes I started getting the New York Times daily for spousal fun and canine sanitary reasons, but I’ve come to really enjoy it as an excellent news source, one of the best I’ve found anywhere in the world.

 

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