Tide and the Choices “We” Make

I chose aeronautical engineering as my major in college despite it being brutally difficult and not having the recommended prerequisites in high school.

I left it after two years.

I chose to get into marketing for a technology company; I did well but switched to Sales to make more money (and did).

I wasn’t a natural at Sales (and didn’t love it), but was a grinder and used my skills learned behind the bar at the family’s and other saloons to have success.

I hated the taste of liquor but fairly quickly learned to like drinking it “neat.”

I grew up thinking guys who used “grease” in their hair looked odd and made a mental note to never do it. I have used “grease” or gel for decades.

All of the above are true of my Dad. And of me.

Highest price; still most popular with all classes
Highest price; still most popular with all classes
My mother used strange “home remedies” and I felt like we were primitive “mountain people” every time she cured a sty by cutting a potato in half and rubbing half on my eye and burying the other half where water drips.

It worked and all manner of “poultice” and home remedy became staples in my home.

I noticed in college how much more expensive Tide is than the other laundry detergents and I knew that Cheer and All were just as good.

My household only buys Tide (just as my parents did). Every semester I poll my larely international NYU grad class (who often complain about their finances), as to what detergent they buy, and then which detergent their parents bought – the results are 75-80% “Tide” for both answers… every time.

When in doubt, we emulate our parents behavior – even if we don’t get along with them or feel they were good decision-makers.  Even when they told us they made a wrong decision about something AND we quietly said to ourselves “Well, I’ll never make that mistake!”

We often do it without realizing that we’re doing it.  Like an unconscious inner guide, Dad and Mom are still making many of our decisions for us, not all of them of course but many more than we’d like to admit.  Hopefully they made good choices, and their parents did as well, because most of them are, and will, be ours too.


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