Is it time to see apple as “that company that used to amaze?.
It was amazing when apple introduced the ipod, the imacs were really cool. I loved it when they introduced the iphone. The ipad was game changing. I even loved the airport extreme, and the apple tv (version 2) changed how I use my TV’s and computers.
But now it’s just a case of twice a year; thinner, faster, bigger, smaller, wider, taller and longer lasting.
Has apple become the new sell-a-vision. Rather than keynotes are they now really delivering 30 minute ad’s prompting how their new feature will change our lives , but hold on order now and get two for the same price , just pay separate shipping and handling.
I still love their products, but it feels like the innovation has slowed down considerably.
Compared to others in the space of ergonomics of consumer IT, they still suck least. But surely that’s not what we have come to expect from Apple.
Information Technology still sucks in so many ways, and there are still huge empty spaces for creativity and game changing innovation.
Apple don’t let the death of your autocratic founding genius be the reason why you stagnate and become part of the homogenous mush that is the rest of tech.
Some of the Android-y companies and even Microsoft seem to be showing signs of getting ready to take the creative high ground. I suspect they will continue to break as much as they fix, so apple you have a chance to stay as the leader of the cool pack. But that chance is getting smaller every day.