If TV this month is any indication then I’d say that clearly:
1. We all need new car insurance (and haven’t decided on who to buy it from)
2. We’re all potential voters that are “undecided” at the moment
Really? That many of us haven’t decided?
My theory is that advertising agencies and their “inside” men and women are doing a phenomenal job – a phenomenal job of convincing their clients that we the people haven’t decided yet and that another 100 or so viewing “impressions” (industry term) of that “reptile” each week will make the difference (Geico’s The Martin Agency does a good job too).
They’re slinging what the industry calls FUD (fear, uncertainty and doubt) at their own clients and it’s working.