Why So Much of the Same Ads?

If TV this month is any indication then I’d say that clearly:

1. We all need new car insurance (and haven’t decided on who to buy it from)

and…

2. We’re all potential voters that are “undecided” at the moment

 

Really?  That many of us haven’t decided?

 

My theory is that advertising agencies and their “inside” men and women are doing a phenomenal job – a phenomenal job of convincing their clients that we the people haven’t decided yet and that another 100 or so viewing “impressions” (industry term) of that “reptile” each week will make the difference (Geico’s The Martin Agency does a good job too).

They’re slinging what the industry calls FUD (fear, uncertainty and doubt) at their own clients and it’s working.

So people, brace yourselves for lots and lots more Flo, Gecko, the deep-voice actor guy, the guy that played Brenda’s boss on The Closer, Aaron “Discount Double Check” Rodgers and, oh yeah, Barack and Mitt because the agency guys are gooooood.
On the bright side at least I get to see more of Ronald using karaoke to get his “profile” out there and save money on online dating (it is so popular btw that they released an extended version on YouTube for Ronald’s fans)
Apparently Ron’s “hairline is receding, but (he’s) getting a weave”

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